Sam Paschel, the new CEO from Zero Motorcycles, visited today one of the most successfull dealers of Zero Motorcycles in Antwerp, Belgium: EcoMobiel. Mr. Paschel was accompanied by Umberto Uccelli, the managing director of Zero Europe. Ecomobiel is led by Roby Zahler and Sus Verleije, 2 entrepreneurs and both pioneers in electric motorcycles & scooters. Ecomobiel is an important player on the market of electric driving. It is therefore no surprise that Zero Motorcycles is included in their range of electric vehicles.

Electric Motorcycles News had the chance to meet and greet Mr. Paschel today at Ecomobiel. After a short acquaintance, Mr. Paschel agreed for an interview later on the agenda!

Umberto Uccelli, Sam Paschel, Roby Zahler and Sus Verleije at Ecomobiel, Antwerp

Sam Paschel, Sus Verleije, Roby Zahler and Umberto Uccelli at Ecomobiel, Antwerp


Mr. Paschel has come to Zero with over 20 years of leadership and business experience in enthusiast consumer and tech businesses, including Skullcandy, Burton Snowboards and Giro Sports Design. In his most recent role as Chief Commercial Officer for Skullcandy, he drove product innovation, marketing and commercial activities and was responsible for the P&L performance of several brands in the Skullcandy portfolio. Prior to Skullcandy, during his tenures at Burton and Giro, he held management and leadership positions in marketing, engineering, product development, various division P&L responsibilities and general management roles. He is a graduate of Swarthmore College with a BS in engineering and an enthusiastic motorcycle owner, rider and amateur mechanic.

Sam Paschel:

“I’m deeply impressed with the level of engagement and skill of the Zero team and I’m excited and honored to come on board as the new CEO of Zero Motorcycles,” said Sam Paschel. “Throughout my career, I’ve worked in categories and with brands that inspire great loyalty and have been part of organizations that led movements and engaged with vibrant subcultures and communities. At Zero Motorcycles we have the opportunity to tap into the deep passions that are part of both the EV movement and the powersports community to build a remarkable brand. I’m confident with the team in place at Zero and the support of Invus that we can use our leadership position in electric motorcycles and drivetrains to not only build an amazing business, but to fundamentally transform transportation.”

About Zero Motorcycles

Zero Motorcycles is committed to transforming the motorcycling experience by bringing innovative electric motorcycles to market with exceptional value and performance. Zero is powered by innovation, driven by passion, guided by integrity and measured by results. Through extensive research, insight and experience, Zero combines the art and science of motorcycle development in the design and execution of products that excite consumers and inspire brand loyalty. Zero is determined to remain the preeminent global electric motorcycle company.

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Ecomobiel Antwerp

Through advanced research, more advanced technologies are being developed. Ecomobiel follows all these developments closely. This results in their unique product range of electric bikes, scooters and motorcycles.

Scooter sharing in Antwerp

Scooty is bringing electric scooter-sharing in free-float to Brussels and Antwerp. You can now trace, book and ride an electric scooter, keylessly. All you need is the application. Ecomobiel is participating in all logistics, maintenance and battery charge.

Ecomobiel kindly invites you to a personal contact and/or a test-ride. Their challenge is to persuade you to join in this world of believers.


Lange Lozanastraat 146 – 2018 Antwerp
+32 3 216 11 70

Guy Salens

Guy Salens (motorcycle enthousiast): I want to show the world an overview of existing electric motorcycles and future projects. Because it's time.