Source: press release | CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded brand partnership to showcase CAKE’s electric motorcycles into Polestar’s showrooms in Europe, to start with.
The two Swedish companies began collaborating in 2019 when the CEOs of both organizations recognized the shared brand values of their businesses. Scandinavian design, electric powertrains, and a new take on marketing, brand, and retail are just a few of the similarities that made both companies eager to collaborate.
The electric vehicle brands strengthen their relationship
“Polestar feels a kinship with CAKE, sharing both a belief in redefining performance and a passion for design. Our desire to help create an electrified and emission-free future is a clear bridge between us,” commented Polestar CEO, Thomas Ingenlath.
CAKE will collaborate with Polestar for events and customer interactions, affording both brands the opportunity to reach new audiences and to drive an exchange around a new, more sustainable future in which electric transportation serves a central role.
“The motorcycle industry is undergoing a similar shift towards electrification as the automotive industry. And with respect to those shifts, CAKE is ahead of the curve,” remarked CAKE founder and CEO, Stefan Ytterborn. “CAKE urges people to explore with respect and speed up the transition towards a zero-emission society. We feel our high-tech bikes, with a beautiful design, inspired people to do exactly that.”
Polestar is the electric performance car brand jointly owned by Volvo Car Group and Zhejiang Geely Holding. Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. This facilitates the successful design, development and production of separately-branded, electric performance cars.
Polestar launched in 2017 with the Polestar 1 – a low-volume Electric Performance Hybrid GT with 609 hp, 1,000 Nm and an electric-only range of 124 km (WLTP) – the longest of any hybrid car in the world. In 2019, the Polestar 2 was revealed as the company’s first full electric, higher volume premium car. In the future, Polestar 3 will join the portfolio as a fully electric performance SUV.
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